Top 10+ WooCommerce Plugins in 2025

A WooCommerce store doesn’t grow on product pages alone. The real edge comes from how efficiently you manage tasks that customers never see, shipping paperwork, email reliability, data imports, or discount logic. The plugins that quietly power these tasks can make a noticeable difference in speed, accuracy, and overall flow.

In 2025, many store owners are trimming down bloated setups in favor of plugins that solve focused problems without unnecessary overhead. The following tools reflect that shift, each one serving a clear purpose and earning its place in a high-functioning store.

1. WooCommerce PDF Invoices and Packing Slips

For store owners looking to automate order documentation, this plugin offers a straightforward solution. It lets you generate PDF invoices & packing slips for WooCommerce automatically, saving time and avoiding manual paperwork.

Once installed, it allows you to send invoice PDF and packing slips as email attachments based on order status triggers. You can configure it to attach documents during various stages, such as processing, completed, or refunded orders. Store admins can choose templates, apply dynamic fields, and even manage invoices in bulk directly from the order dashboard.

In addition to these capabilities, the plugin supports visual and code-level customizations. If you’re looking for deeper invoice design control, the Customizer Add-on enables block-based customization, offering flexibility in layout design for both tech-savvy users and beginners.

2. WP Mail Logging

This plugin comes in handy when you want full visibility over all emails sent from your WordPress site. WP Mail Logging lets you track, record, and review every outgoing message for your WooCommerce store.

It creates a searchable log of all mail activity, so if a customer didn’t receive their order confirmation or password reset email, you’ll know exactly what happened. This becomes especially useful during troubleshooting and testing phases, where you need assurance that transactional emails are reaching your customers.

You can filter the logs by subject, recipient, or headers, and easily identify failures or delivery delays.

3. Product Import Export for WooCommerce

Migrating or managing large product catalogs can be tedious, but this plugin makes it significantly easier. It allows you to quickly import and export WooCommerce products using CSV files, saving you hours of manual data entry.

You can bulk-add products along with images, categories, tags, and metadata. The plugin also supports smooth migration of products between sites. If you opt for the premium product import export, it goes further by accepting TSV, Excel, and XML file formats. It enables advanced filters to target specific product sets, schedule recurring import/export tasks, and move product variations without errors.

The plugin can also retain SEO metadata, manage product reviews, and maintain inventory details, making it suitable for high-volume stores with dynamic product lists.

4. BetterLinks

Managing links efficiently becomes essential as your WooCommerce store scales, especially if you're running campaigns, affiliate marketing programs, or custom tracking. BetterLinks helps you shorten, brand, and manage URLs from a central interface, removing the need for external link tools.

With BetterLinks, you can create clean and trackable URLs using 301, 302, or 307 redirects. The plugin includes a built-in UTM builder, so marketers can append campaign parameters without needing external generators. You also get click tracking insights directly within WordPress, giving you a view of which links perform, broken links and where users are clicking from.

5. Sequential Order Number for WooCommerce

This plugin gives store owners complete control over how WooCommerce order numbers appear, making it easier to organize and track orders. Instead of using the default random order IDs, it lets you structure order numbers in a sequential manner.

You can apply prefixes, suffixes, and starting numbers to match internal processes or local compliance requirements. It also supports auto-resetting order numbers daily, monthly, or annually, which is beneficial for accounting or tax-related workflows.

This customization adds clarity during order tracking, especially when managing hundreds or thousands of transactions. The plugin is particularly helpful for growing stores that want more predictable order records.

A free version of the plugin is available.

6. FluentSMTP

Email delivery issues can silently damage a WooCommerce store’s reliability. FluentSMTP helps solve that by letting you connect your store with reliable email sending services - so that all transactional and marketing emails are actually delivered.

The plugin supports multiple email service providers, including Amazon SES, SendGrid, Mailgun, and SMTP. It lets you configure failover connections, meaning if one email service goes down, another takes over. You’ll also get detailed email logs, so you know exactly what was sent, to whom, and when.

For developers or agencies managing multiple sites, FluentSMTP makes email setup predictable and transparent.

7. WooCommerce Shipping Labels and Delivery Notes

When fulfilling orders, paperwork isn’t optional - and this plugin keeps that part of your workflow clean and automated. It auto-generates and print shipping labels, delivery notes, and dispatch labels based on your order data.

You can bulk-print documents directly from the orders page, reducing time spent clicking into individual orders. There’s also an option to add a ‘Print’ button inside the order confirmation emails, giving store admins flexibility on when and how to access shipping documents. It supports branding elements, too, so your labels and notes can include logos or store-specific messaging.

8. Customer Reviews for WooCommerce

Social proof still moves products and this plugin makes review collection feel like part of the shopping experience, not an afterthought. It automates review requests and adds trust-building elements like verified badges and photo uploads.

You can schedule review reminders, offer discount codes as incentives, and even include Q&A features directly on the product page. It integrates seamlessly with WooCommerce, so all reviews live where they belong, next to the products they're about. The plugin also supports Google Rich Snippets, which can boost your product visibility in search results.

Further capabilities include spam protection, review import/export options, and multi-language compatibility, allowing it to scale with stores targeting global markets.

9. WooCommerce Gift Cards

Adding a gift card option can boost customer retention and drive new business, especially around seasonal events or promotions. This plugin lets you create digital gift cards that customers can purchase, customize, and send.

It comes with built-in gift card templates, and customers can include personalized messages or choose delivery dates. You can offer fixed or custom amounts, track redemptions, and configure usage rules directly from the WooCommerce backend. In this gift card plugin, you can even add a “free gift” as part of the offer, giving shoppers more reason to buy.

Additional tools include credit balance tracking, card expiration settings, and bulk generation for stores offering gift cards at scale.

10. Variation Swatches for WooCommerce

This plugin turns standard dropdowns for variable products into clickable color, image, or label swatches, making it much easier for shoppers to explore options visually.

It replaces default WooCommerce variation selectors with intuitive, button-based swatches that support tooltips, dual-color options, and image previews. This helps users make faster decisions when browsing product variations like size, color, or finish. It works out-of-the-box with existing variable products, with no need to re-enter data.

You can also control swatch styles and display alignment, giving you flexibility over how variation choices are presented across your catalog.

11. ECommerce Marketing Automation

For stores aiming to retain more customers and recover abandoned carts, this plugin offers automation that adapts to customer behavior. It helps trigger personalized email workflows and on-site popups based on actions like page visits, cart status, or purchase history.

The built-in workflow builder enables you to visually design email sequences, such as cart recovery reminders, welcome series, and post-purchase follow-ups. You can also configure behavior-based popups to nudge users at key points in the buyer journey. Creating win-back campaigns for inactive users is straightforward, with pre-built triggers and customizable templates.

Beyond eCommerce marketing automation, the plugin supports A/B testing and popup timing rules, helping store owners make each campaign more relevant.

12. Advanced Product Fields (Product Addons) for WooCommerce

When your products require extra inputs from customers like engraving text, file uploads, or custom dates, this advanced plugin makes those options easy to implement. It adds additional fields directly to the product page without the need for coding.

The plugin supports a wide range of input types, from dropdowns and text boxes to checkboxes and conditional fields. You can apply logic rules that show or hide fields based on user selection, and even assign different pricing based on selected options. This makes it especially useful for stores selling customizable or build-to-order products.

13. Smart Coupons for WooCommerce

Promotions go beyond basic discount codes with this plugin. It allows you to create advanced coupon logic and apply them automatically based on cart contents, user roles, or past purchases.

You can set up BOGO deals, fixed cart discounts, or auto-applied coupons that trigger without user input. The plugin features a dedicated dashboard for managing all active offers, helping you stay organized during high-traffic periods. It also supports gifting coupons, URL-based application, and scheduling rules.

Other features of the coupons and discount rules plugin include limiting usage by product or category, restricting to first-time buyers, and offering store credit coupons.

14. YITH WooCommerce Ajax Product Filter

Large product catalogs can be overwhelming without proper filtering. This plugin helps customers sort and filter products instantly, without page reloads, through category, price, attribute, rating, and more.

It adds AJAX-powered filter widgets to your shop or archive pages, allowing users to narrow down their search in real time. You can customize filter styles, display checkboxes, dropdowns, or color pickers, and rearrange the filter order to match your priorities.

It's especially helpful for fashion, electronics, or multi-category stores.

15. Request a Quote for WooCommerce

Not every product fits into a “buy now” model, especially for B2B or made-to-order items. This plugin replaces the “Add to Cart” button with a “Add to Quote” option, allowing shoppers to submit pricing inquiries instead.

You can configure rules for when the quote button appears, such as for specific products, categories, or user roles. Customers can submit their preferred price, quantity, or custom message. Admins can then approve, reject, or counter the quote request email directly from the dashboard. You can also automate the quoting process for certain conditions, reducing the back-and-forth.

Extra features include quote expiration, custom form fields, and integration with email notifications to keep both parties updated through the process.
Conclusion

WooCommerce stores in 2025 are moving toward sharper setups, fewer plugins, but better ones. The tools listed here reflect that mindset. They simplify what used to be time-consuming and help store owners in the eCommerce niche stay more focused on growth and customer experience.

Whether it’s customizing invoices, automating promotions, or improving product displays, each plugin listed serves a purpose without adding friction. And that’s the kind of functionality that pays off - especially as store demands grow and customer expectations tighten.

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