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6 Ways to Increase Website Traffic Using Web Design

There is an ongoing debate whether website traffic is a vanity metric or integral for business growth. Regardless, we know that without website traffic, we have nothing to turn into a paying customer.

Hence, we must keep on driving traffic to our website.
Sure, your search engine optimization can bring leads to your website. But how can you turn them into customers?

This is where web design can come in handy. Luckily, it may only take a few tweaks to drive traffic to your website and boost your conversion rate and sales.
Keep on reading to discover how you can increase website traffic using web design.

Coding Screen

Make it Responsive

More than 50% of web traffic worldwide comes from mobile devices. Hence, you must have a mobile-responsive website. This means that your website should adjust to the screen size automatically.

Doing so ensures that you are providing a seamless and consistent user experience to your site visitors.

Moreover, people these days access the Internet while on the go. For instance, you can see bus commuters reading the news or watching a TV series on their smartphones.

Also Read- Why should we use Bootstrap for web development?

Thus, the first way web design can help you drive quality traffic to your website is to opt for a mobile-responsive design.


Improve Your Page Load Speed

According to the 2017 State of Online Retail Performance, every second your website takes to load can lead to a 20% reduction in conversions. This explains why it is imperative to have a fast-loading website.

But where does web design fit in all this?
Here's the thing: The design elements, like images and videos, we include on our website can affect its page load speed.

Does that mean we should not include multimedia content on our website? Definitely not. However, we need to optimize these design elements not to bog down our website's page load speed.

Some of the ways we can do that are through lazy loading or compressing the files.

Clean Your Code

Web design is more than just the pixels you see on the front end. Behind those elements are lines and lines of design codes. However, these lines of code can also affect your website's page load speed.

In addition, some codes used to build web pages can prevent search engine bots from crawling your content. This includes JavaScript and the plugins you used.

That's why at Sytian Web Developer Philippines, we always see that our websites have clean codes. That way, it will remain functional without impeding its usability and searchability.


Make it Easy to Navigate

Whether you own a company website, a blog, or an online store, a site visitor visits a website to complete a task. This can include looking for your business's contact information, subscribing to your newsletter, or buying a product.

As such, your website must be easy to navigate. To do that, here are four quick tips that you can follow:

  1. Always include a search bar on the navigation menu
  2. Do not use jargon or technical terminologies
  3. Provide seamless interlinking
  4. Use the footer for additional sections (e.g., Privacy Policy)

When a website is easy to navigate, you encourage your site visitors to stay longer. You are also giving them a reason to recommend your website to their friends and family. Hence, you get to drive more site visitors through online recommendations and word-of-mouth.


Use White Space

Also called negative space, it is the empty area between design elements. But just because it is empty does not mean that it has no use.

If anything, white space allows site visitors to focus on the right design elements like a call-to-action button. That's because part of designing your website is prioritizing elements that drive conversions.

For example, in an e-commerce website, you cannot expect site visitors to buy your product if they cannot see the checkout button.

This explains why white space is an essential part of web design. Using the right amount of negative space allows you to bring a site visitor's attention to a particular focal point.

Remove Visual Clutter

Aside from providing a focal point, white space also prevents visual clutter. It is when you fill every nook and cranny of your website with content and design elements, and the site visitor does not know where to focus their attention.

When you do that, you will only frustrate your website visitors. Instead, you can follow these x quick tips:

  • Go for subtle backgrounds. That way, your site visitors will focus more on your content than on the background.
  • Minimize emphasis. If using a bold font will do, stick to it. There is no need to highlight it with yellow.
  • Stay consistent. This means using the same typeface for your headers, sub-headers, and text. That way, you are not confusing your website visitors.

You Only Have 50 Milliseconds

You only have 50 milliseconds to make an impression on your website visitor. In an instant, they can start forming an opinion about you and your business simply by how your website looks.

Remember that your web design has the power to help with your traffic-generating efforts. Your design can also influence your site visitors to stay longer and convert.

So before you tweak how your website looks, always consider whether it can impact your searchability and conversion. If you have any questions or you want to technology write for us then please comment here.

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