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8 Tops eCommerce Web Design Features to Boost Your Sales

In the modern eCommerce industry, every business needs a website to get noticed by customers. However, just having a site with basic features is not enough anymore. If you want your online store to stand out from the competition, you need to invest in an eCommerce web design that will help you find the solutions and improve its performance and boost sales. 

    a. Optimize Your Site For Mobile

    Optimizing your site for mobile is another simple way to boost your bottom line. According to the latest data from Google, more than half of all e-commerce traffic comes from mobile devices. Since many customers are browsing on their phones or tablets, it's crucial that you have a user-friendly interface that's optimized for these devices.


    eCommerce Web Design Features



    The good news is that optimizing your website for mobile doesn't have to be expensive or time-consuming. Here are some key features to consider.

    • Mobile Product Images
    • Mobile Friendly Navigation
    • Responsive Layout
    It is the essential feature that most eCommerce web developers suggest to online entrepreneurs.

    b. Add a Site Search

    The search box is a critical part of any online store and it should be easily visible to users on every page. A good site search feature doesn’t just help customers find what they need; it also helps you as the site owner increase sales by making sure that users can easily find exactly what they want.

    So, you want your customers to be able to quickly find products, but you don’t want them spending too much time searching through pages and pages of results either. That means you want an advanced search tool that lets customers narrow down their results by category or brand, as well as price range or product type (e.g., “shoes”).

    The location of the search box is also important because you don't want it getting in the way of other elements on your page; ideally, keep it consistently at the top right corner so people aren't distracted when typing queries into it.

    c. Add a Customer Support Chatbot

    Chatbots are a great way to provide customer support. They can answer FAQs and assist customers with finding products, sizes, and colours.

    This is helpful for the customer because they don’t have to wait on hold or email someone back and forth until they get an answer. You can use this as an opportunity to provide more information about your company while they’re browsing through your store.

    d. Integrate a Live Chat Feature

    Live chat features are a great way to engage with customers who are shopping on your site. Live chats can be used to answer questions, help customers find the products they want and even offer special promotions. Live chats are one of the most effective ways to increase sales because they provide instant customer service in an environment where shoppers feel comfortable asking questions and sharing their opinions.

    e. Add Visuals to Your Product Descriptions

    You can use product images to show the product in use, which will help your customers understand what they’re buying. The more information you provide on your products, the better your chances of selling them. For example, if you’re selling shoes it would be helpful to include an image of someone wearing those shoes that are being sold.

    You should also make sure that all of these images are high quality and clearly depict what you want them to represent (i.e., don't take a picture with your phone). This will make for a better user experience for anyone who visits or uses your business's website.

    f. Use Unbiased Testimonials and Reviews

    Testimonials and reviews are an important part of your marketing strategy. They help convince people to buy from you, and they can be used to improve conversion rates for eCommerce websites. In order to use them effectively, it’s important that they’re unbiased and credible. This means that only customers who actually purchased from you should write testimonials or reviews (and not their friends or family members).

    You can also ask customers directly if they would like to write a review on your website, which will make it much easier for them than having someone else do the work for them. If you don’t have any reviews yet or if there aren’t enough, you should try asking each new customer (on their receipt) if they would mind leaving one once they receive their item in good condition and are satisfied with what they purchased.

    g. Improve Site Speed for Easy Navigation

    The average internet user has a very short attention span. You have only 3 seconds to grab their attention. If your website loads slower than that, you will lose them forever (and probably some sales). So how can you make sure your customers are getting the best possible experience?

    One way is by using a content delivery network (CDN). A CDN distributes your web files around the world in different locations so that people don't have to wait as long for them. This will also help prevent issues caused by overloading or under-provisioning at an origin location due to sudden surges in traffic or infrastructure failure at one of those locations.

    h. Make it Easy to Abandon the Cart


    ● Make it easy to add items to the cart:

    Adding products to the cart should be intuitive and effortless for your customers. You can do this by providing an “add to cart” button on every product page, or by allowing customers to add products from wherever they are on your site. This will help you increase sales by making it easier for them to buy what they want while they’re browsing.

    ● Make it easy to remove items from the cart:

    Customers often change their minds about what they want (which is why having a shopping cart feature is so important), but there may not always be room in that same shopping session for another one of those purchases. That's why you should give them an option at the checkout that lets them remove items from their carts if need be whether that means clicking an "X" next to each item or finding another way of doing so (like clicking an "Abandon Cart" button). Just don't make this process any more complicated than necessary when customers are ready for checkout, give them one last chance before sending them off.

    Conclusion

    If you want to stay ahead of the game, it’s important to keep in mind that eCommerce web design isn’t a one-size-fits-all approach. The best way to do this is by keeping an eye on how your audience interacts with your site and adapting accordingly. By taking into account the needs of your customers and incorporating these features into your website design, you can create a more personalized experience for every visitor who comes through its doors.

    Author Bio

    Delan Cooper is a writer with years of experience in marketing communication. He enjoys meeting new people and reading more books to get inspired for his own book. 

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