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How to Create an Effective SEO Strategy?

SEO is probably the most crucial part of digital marketing that will help your website get more online traffic and better rankings. To master the most efficient SEO strategy for your business, here is what you should do.

Make a list of topics

Even though keywords are at the very heart of SEO, they are not the most important and definitely not the first step in achieving organic growth through SEO strategies. In order to start creating an effective SEO strategy, you first need to make a list of topics. You can compile a list of at least 10 terms associated with the services or products your company offers. Then, use an SEO tool to do a thorough research on these words. This will help you identify their search volume, and it will help you come up with variations of key words to use.


By doing so, you are creating short-tail keywords that are associated with your overall business and services your company provides.

Make a list of long-tail keywords based on these topics

The next step is for you to optimise your pages for specific keywords. For every keyword you identify, use the keyword tool in order to find at least 5 to 10 long-tail keywords that go into more specifics of the original topic keyword.

You’ll notice it can be quite tough to rank well on Google for popular topic by using this acronym on its own. You will also risk competing against your own content by creating multiple pages that target the same keywords. That is why it’s important to conduct thorough keyword research. You also need to optimise images for search engines and create the main SEO strategy as well as other subtopics under the general SEO umbrella.

This helps your business by attracting people with varying concerns and interests and in the end this leads to more entry points for customers who are looking for the exact kind of products and services you offer.

You should aim to create blog posts and web pages centred on and explaining your specific long-tail keywords within the pillars you select to use. All of the long-tail keywords you use create a cluster around a specific topic. These exact clusters are what the search engine algorithms depend on when they want to direct customers towards your page to get the information they’re looking for.

Build pages for each topic

Your ultimate goal is to get your page to rank well on Google search. However, getting one page to rank for numerous keywords can be nearly impossible. The good news is that there’s a better way to go about it.

All you need to do is create separate pages for every topic you write about on your website. You need to use the pillar topics you come up with to create a post with a high-level overview of the topic and use the long-tail keywords for every cluster. You can use a table of contents for your pillar pages with all the descriptions of the main topic and a brief overview of all the subtopics from other posts.

The goal is to have the number of topics for which pillar pages are created that coincide with the needs of your business. For instance, the number of topics can coincide with the number of products your business offers.

Set up a blog

Another great way to get your keywords to rank well is to start blogging. When you think about it, every blog post is another web page and an additional chance for ranking in SERPs. If your online business doesn’t have a blog, consider starting one soon.

As you start to write more and more you will be creating more clusters and expanding your chances on getting highly ranked on Google search. To make sure you’re getting the results you want you should:

  • Include long-tail keywords only about three times, no more than that.
  • Always make sure to link out the pillar page you made for the topics your blog is covering.
  • After publishing each blog post, make sure you link it to the parent pillar page that supports your subtopic.

Create a consistent blogging schedule

Once you start the blog, it’s also very important for you to stay consistent with it. Your customers will come looking for fresh new information and you need to be able to deliver what they need. The best way to go about it is to create a schedule you can easily follow. For instance, you can have regular blog content coming up on your page every Wednesday and Friday. You can pick any days of the week and choose them to be the blog posting day. That way you can stay on top of your schedule and post regularly enough.

Hire professionals

Asking for additional help should be encouraged, especially if you’re just starting out. A lot of companies in Australia at first turn to professionals to teach them how to work their way through SEO. So, if you’re not familiar with SEO, you can always hire a team of Sydney SEO experts who will generate SEO-friendly content for you and provide useful services to help you get your web page ranked well. It’s a great starting point and you don’t have to use additional resources to train your staff when you can get already trained professionals to do impeccable job for you.

Create a link-building plan

Lastly, you need to have a solid link-building plan. While the topic cluster may be your best shot at succeeding in SEO, it is not the only way you can get your content to get great rankings.

The previous steps were primarily focused on what you can do with the on-page SEO, but you also need to develop a good link-building strategy to work on your off-page SEO. The goal of link-building is to attract inbound links, also referred to as back links. Once you attract these to your website from other online sources, your website will start getting higher online traffic which will have an amazing impact on your rankings.


In conclusion, if you want your website to get higher online traffic rates, focusing on developing an effective SEO strategy is important. Just make sure to follow these steps and work on both your on-page and off-page SEO.

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