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10 Tips for Creating a Killer Infographic

An infographic is a great way to present information in a visual and appealing manner. A killer infographics, one that will help you stand out from the competition, is something you need to put some thought into. This article will show you 10 tips for creating a killer infographic.


1) Be clear about your objective.

The first thing you should do when starting work on an infographic is considered what it's meant to accomplish and who its intended audience will be. If it's supposed to appeal to children, for example, there may not be much point in using sophisticated graphics or text.

2) Consider the length of your infographic.

It takes time and effort to design an effective graphic so make sure that whatever your final product ends up being, you'll be happy with it. It's generally best to stick with the standard sizes of infographics — for example, 640 pixels width by 960 pixels height or 900 pixels wide by 1800 pixels high. Also, remember that white space is important for readability.

3) Avoid using too many graphics.

There are no hard and fast rules about how many graphics are too many so you'll have to use your own judgment. Bear in mind the purpose of the infographic and consider what effect you want each image to have. If it's supposed to provide a general introduction, for example, then perhaps just one or two images would be best. On the other hand, if there are several points being made, you can probably get away with using more.

4) Don't use clipart.

It's easy to go online and find pieces of free clipart that seem like they could be just what you need but resist the temptation. Chances are if it looks cheap, that's because it is. Use your own drawings or photographs instead.

5) Keep the text to a minimum.

Your message should be communicated with images rather than words. Yes, there will be some necessary text but keep it minimal. The key here is simplicity. Try to get your point across in one or two sentences at most.

6) Use photos sparingly.

Photos are another good way of communicating information in an infographic but don't use them too often. Again, if you do decide to include some photographs, try to make it just one or two per graphic.

7) Use color sparingly.

Once again, the same principle applies here as with photos. You can get so carried away with color that your graphic becomes almost impossible to look at, so use it sparingly.

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8) Keep in mind the size of your infographic.

Just because you've worked hard on an infographic doesn't mean you can ignore scaling issues. Make sure that what you create will work at the size you need to present it.

9) Test it out.

Once everything is finalized, test it as many times as you can before you go ahead and start promoting it. You don't want to find out the hard way that some of your graphics are too small or that there's a typo in your text.

10) Don't forget promotion.

It's all well and good to create something that looks great but if no one sees it, what's the point? You'll need to promote it on your website and on social media and then keep promoting it every time you get a chance.

One best way to make the best infographics is to use Venngage — a free infographic maker that offers many infographic templates for everyone. Here are some cool infographic examples from their website!

Infographic example

There are many good reasons for creating infographics to promote your business. No matter what industry you're in, this kind of visual content will make it easier for customers to understand what you offer. Just remember 10 tips for creating a killer infographic and see if they don't help on your way to success!

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