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7 Useful Tools for Copywriters

Copywriting is part of the daily grind for any digital marketer, whether that’s creating ad copy or writing blog posts. Typically, persuasive techniques are used to entice and convert browsers into sales. There are countless mediums of copy, including email marketing, social media marketing, and websites. Although copywriting might sound easy from the outside, there’s a fine art to it that can be difficult to master. Fortunately, there are plenty of tools out there to help even the most novice copywriters up their game; we list our favorites below.


Answer The Public

Answer The Public is an amazing tool for copywriters to find out what questions are being asked online. All you need to do is head to the web tool, enter your keyword, and you’ll be presented with data on what searchers are typing into Google. You can use the service for free, but you will need to invest in a premium account to make the most of Answer The Public. Writing copy to solve customer pain points has never been easier.


There are millions of pieces of writing on the web, which makes it easy to copy work without even realizing it. This means it’s essential to check for plagiarism for every piece of writing you put out there. Fortunately, thanks to the free tool from Quetext, you can get a detailed analysis of potential plagiarism in your work. If you’re unknowingly using someone else's work, you can take steps to include a citation and avoid issues.


Grammarly is a great tool for checking spelling, grammar, and punctuation, and can save you from making a fool out of yourself. There is a web plugin available that will scan your emails and Google Docs for errors. Although this tool is great, you need to proofread your work because it’s prone to missing obvious problems. There is a paid version of this app that offers more in-depth suggestions. However, you should be mindful when making changes because the algorithm can eradicate the human touch out of your work.

SEMrush Advertising Analytics

SEMrush is arguably one of the greatest tools on the market when it comes to search engine marketing. This tool provides detailed ad analytics for any brand or competitor. This is fantastic for finding out information surrounding demographic and historical ads used by the competition.

Sharethrough Headline Analyzer

Headlines are used to break up information and make sections of copy pop. Unfortunately, there are thousands of headlines already out there, which can make it difficult to think of something unique. With Sharethrough, you can make use of their free analyzer that will give you tips on improving your work. Your headline will be given a quality score taken from over 300 variables, and alongside this its strengths and a collection of suggestions.

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One of the greatest tools in a copywriter’s arsenal is the ability to create memorable messages through rhyme or rhythm. Luckily, RhymeZone can help improve copy by providing extensive lists of rhyming words, all ordered by syllable count. All you need to do is head to their website and enter the word you want to work out a rhyme for.

Hemingway App

The Hemmingway App is a fantastic copywriting tool that’s used to improve writing quality. When you write in the Hemingway Editor, you will receive real-time updates. Errors are highlighted in different colors, and you are presented with suggestions to fix them. Making your copy more impactful is important to being successful in this field.

Writing powerful copy can be difficult, which is why copywriters use these amazing tools. Equipped with tools in this list, entry-level copywriters can improve their craft and climb up the ladder. If you have any suggestions, then you can also write for us.

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